Neuroeconomics: Decision Making and the Brain


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Highly recommended, and enormously provocative. Convert currency. Add to Basket. Condition: New. Language: English. Brand new Book. Chapters on risk, time preferences, social preferences, emotion, pharmacology, and common neural currencies-each written by leading experts-lay out the foundations of neuroeconomic thought.

The fourth section, "The Neural Mechanisms for Choice," integrates what is known about the decision-making architecture into state-of-the-art models of how we make choices.

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Book Description Academic Press, Seller Inventory M Brand new book, sourced directly from publisher. Dispatch time is working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Book Description Academic Pr, Condition: Brand New.

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In Stock. Condition: Neu. Neuware - In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The fourth section, 'The Neural Mechanisms for Choice, integrates what is known about the decision-making architecture into state-of-the-art models of how we make choices.

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Editors and contributing authors are among the acknowledged experts and founders in the field, making this the authoritative reference for neuroeconomics Suitable as an advanced undergraduate or graduate textbook as well as a thorough reference for active researchers Introductory chapters on economics, psychology, neuroscience, and anthropology provide students and scholars from any discipline with the keys to understanding this interdisciplinary field Detailed chapters on subjects that include reinforcement learning, risk, inter-temporal choice, drift-diffusion models, game theory, and prospect theory make this an invaluable reference Published in association with the Society for Neuroeconomics-neuroeconomics.

Seller Inventory How does reward system in the brain work? Researchers in brain science have conducted experiments in reward-driven action learning and decision making. For example, in an experiment, scientists set a lever that, when pressed, would electrically stimulate the pleasure centers in a rat's brain.

Once a rat was given free access to self-stimulation, it continued to press the lever until it collapsed from exhaustion.

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Pressing the lever was a reward that surpassed its desire for food or water. The neurotransmitters dopamine and serotonin seem to play major roles in the brain with regard to the probability of reward and intertemporal decision making. TANAKA Saori , Associate Professor, is involved in neuroeconomic research in a quest to design models of economics based upon human decision making in choosing between multiple alternatives when choosing the optimal course of action.

Your Brain, the Environment and Our Decisions - Nik Sawe - TEDxStanford

TANAKA correlates human decision making in terms of time -- the decline in utility over time, which is referred to as Time Discounting. People generally want a reward sooner rather than later. Alternatives that delay the receipt of a reward make it less attractive and, thus, people discount the reward, 'Time Discounting. In other words, the Time Discount can be reduced, and when it is, after a year becomes more desirable than one now.

Neuroeconomics: decision making and the brain

These kinds of choice questions are called ' intertemporal choice questions. We conducted experiments using children and adults as well as patients with impulsiveness in order to find time discount relationships between a variety of factors such as age, personality attributes, the level of serotonin and other substances in the brain.


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Neuroeconomics: Decision Making and the Brain Neuroeconomics: Decision Making and the Brain
Neuroeconomics: Decision Making and the Brain Neuroeconomics: Decision Making and the Brain
Neuroeconomics: Decision Making and the Brain Neuroeconomics: Decision Making and the Brain
Neuroeconomics: Decision Making and the Brain Neuroeconomics: Decision Making and the Brain
Neuroeconomics: Decision Making and the Brain Neuroeconomics: Decision Making and the Brain
Neuroeconomics: Decision Making and the Brain Neuroeconomics: Decision Making and the Brain
Neuroeconomics: Decision Making and the Brain Neuroeconomics: Decision Making and the Brain

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